Connecting to emotions is a powerful way to develop more persuasive campaigns. In this tip, we explore ways to use the six emotions contemporary research suggests we all feel to inspire the target consumer and accomplish the marketing objective. View Post

Inspire new ideas by unexpectedly turning the marketing objective on its ear! The two-words technique allows you to have a little fun with the marketing objective while helping the resource group offer fresh ideas. View Post

When you facilitate for the same group, it becomes more important to think of novel ways to inspire your resource group. In this tip, we explore techniques that use a tool you already have on hand in new and engaging ways. View Post

Here’s a little “back to basics” refresher that includes ten timeless tips that will go a long way to help you run an effective session. View Post

Inspire your resource group to think differently about the marketing objective. In this tip, we explore how changing the word “persuade” to a different verb can help your resource group generate fresh ideas. View Post

Tackle the Preparation Step of the process with the help of your team. In this tip, we explore how the cast of characters in the marketing project can help you prepare to facilitate effectively. View Post

Have some fun and generate relevant ideas with a seasonal detour. In this tip, we explore techniques to get your resource group in the spirit of the season that your marketing project is focused on. View Post

Involving the resource group in your session can set the stage for active and equal participation in idea generation. In this tip, we explore ways to engage individual participants by putting them to work. View Post

Who knew such a simple tool could help participants experience an alternate reality? Learn how to use the Creative Resources Detour Box in new ways to come up with fresh ideas by taking a different point of view. View Post

Dive into the client’s product for the most custom ideas. Here’s how to use the client’s product to help develop persuasive campaigns that are truly customized. View Post