Get the “same old, same old” ideas out quickly while increasing participation from people who might otherwise not push to have their ideas heard with the Brainwriting technique. View Post

Learn how to use an Idea Wall to generate a longer list of ideas and develop campaigns by tapping into the creative genius of people who couldn’t attend the facilitated session. View Post

The Development Step gets a jumpstart when the facilitator begins by engaging the resource group in naming the campaign. Making a quick list of names and asking the client to choose one can help participants offer ideas with relevant communication tools and cohesive messaging. View Post

Like a GPS for facilitators, the mantra of “whenever you make a list, always be sure to make a choice” is explored as a way to navigate the nuances of facilitating the Creative Resources Process. View Post

Every day you help resource groups generate ideas that are cool to the target, custom to a client’s brand and effective in accomplishing the marketing objective. Explore how Verizon’s Super Bowl commercial stacks up against those three standards. View Post

Helping a client make appropriate choices will go a long way to ensure that the marketing projects you facilitate will continue to move forward. In this tip, we explore ways to manage choice making in each step of the process. View Post

The simplicity of making lists and making choices is nothing short of magical. No matter where you are in the process, using rules to help you make a list will make that magic even more powerful. View Post

Take time to troubleshoot and you will develop even more effective campaigns. Here’s how troubleshooting enhances the persuasive campaigns you develop (and gets the agent even more excited to take it to the client!) View Post