Creative Facilitators know that thoughtful casting of the resource group sets the stage for productive sessions. We explore using cool, custom and effective detours to help you think it through. View Post

Persuasive campaigns have messaging that will convince the target that the product has value in addition to rewarding them for taking action right now. In this tip, we explore detour techniques to help you add activation ideas to your development list. View Post

Every day you help resource groups generate ideas that are cool to the target, custom to a client’s brand and effective in accomplishing the marketing objective. Explore how Verizon’s Super Bowl commercial stacks up against those three standards. View Post

Explore the marketing objective to create detour questions that will inspire the resource group to add cool, custom and effective elements to your persuasive campaign. View Post

Put the client’s product or service front and center in your persuasive campaigns. Expose your resource group to the client’s brand and crank up the level of custom in your ideas. View Post

Bring the right information about the target consumer into your session so your campaigns will be as relevant as they are persuasive. Here’s how to zero in on the target as an individual. View Post