If you want your ideas to become your competitive advantage, you must develop them into persuasive campaigns. In this post, we list the three key ingredients that are contained in all persuasive campaigns. View Post

Want to take control of the currency your clients use to establish your value? While your competitors focus on their numbers, you can put a marketing idea into the conversation and, in essence, change the currency. View Post

The recent announcements by iHeartMedia and the Katz Media Group have put the radio industry on notice that the programmatic era has officially begun. In this post, we take a look at how iHeartMedia has been preparing for this moment for over a decade. View Post

Is Amazon putting book stores out of business or have the book stores shot themselves in the foot? Media sales organizations are about to engage in a similar battle against automation. Are they ready to compete? View Post

Because they are new, your new tools will get you the meeting. Because they are new, your new tools might even get you the first order. But it is because they are effective that your tools - new and old - get you the renewal and grow your business. View Post

All clients, large and small, need your help telling stories that help them build strong brands. The trick is to make sure that every tool in your campaign is customized to reinforce the brand’s valuable point of difference. View Post